Dusan Vlahovic has targeted scoring 30 goals and leading Juventus to the Serie A title in his first full season in Turin, as he bids to become the first player to win the Capocannoniere (top scorer award) and the Scudetto in the same campaign since 2008-09.
Not since Zlatan Ibrahimovic top-scored with 25 league goals for Jose Mourinho's Inter 13 years ago has Serie A's top scorer played for the title winners, leading Massimiliano Allegri to joke recently he hopes Vlahovic does not win the award next term.
Vlahovic scored 24 Serie A goals last season – seven after leaving Fiorentina for Juventus in January, a tally only bettered by Lazio's Ciro Immobile (27).
Since making his Serie A debut in September 2018, Vlahovic has hit 51 goals in just 113 appearances in the competition.
With Juve having finished fourth in successive league campaigns, Vlahovic hopes his goals can drive them to silverware in the 2022-23 season.
"I have read that in the last 10 to 12 years the top scorer has never won the Scudetto, but there is always a first time, right?" the Serbian told Gazzetta dello Sport.
"Team goals come before personal ones, it's more important for Juve to win, but if I score 30 goals and we become Italian champions, for me that's fine.
"It's the only gift I want. Everything else passes, only the successes remain.
"In Serbia, Italian football was followed a lot, we push beyond our limits to get victories.
"I grew up with the aim of becoming a winner and I will do everything to make it into Juve's history, given the players who have been here."
Vlahovic was linked with several of Europe's biggest clubs, including a host of Premier League outfits, before he opted to follow in the footsteps of Roberto Baggio, Juan Cuadrado and Federico Chiesa in swapping Florence for Turin.
While his move to La Viola's rivals was controversial, Vlahovic says Juve's winning mentality made it an easy decision to make.
"It wasn't a difficult choice because Juve is a glorious club, very close to my way of working: fighting, never giving up until the end, believing even when it seems that all is lost is my philosophy and that of the club too," he added.
"We all know what Juve represent in Italy. For me, it is a pleasure and an honour to defend these colours."
Juventus will begin their Serie A campaign at home to Sassuolo on August 15 after wrapping up pre-season with matches against Real Madrid and Atletico Madrid.
