Chong Wei wants to see talent scouting at Lee Chong Wei Cup

Lee Chong Wei wants to see talent scouting that includes coaches at his own Lee Chong Wei Cup (LCWC) scheduled to take place from Aug 29-Sept 6 at the Stadium Juara.

"I hope to see some coaches come to the LCWC and keep a look out for players with potential. I'm happy that this tournament will get underway, it is my dream to build a young generation and this is my way of giving back to my country," he said.

An elegant LCWC trophy was also unveiled during the Sponsors Announcement ceremony on Tuesday.

Built around the design theme, “The Journey Towards Greatness & Inspiring Champions.”, the trophy reflects the determination, discipline, humility, resilience and relentless pursuit of excellence that defined Chong Wei’s remarkable career. The soaring Chong Wei silhouette represents an athlete’s continuous journey towards excellence, while its sweeping curves symbolise momentum, resilience, aspiration and the courage to overcome challenges.

This trophy weighs about 12.5kgs and stands at 60cm tall is handcrafted from premium-grade brass with a luxurious gold-plated finish and mounted on a solid teak wood pedestal.

Every element of the trophy has been designed to embody prestige, craftsmanship and Malaysian badminton excellence.

But at its heart, the trophy represents far more than winning a championship, rather the impact that Chong Wei has left in Malaysian badminton which is to inspire young players to dream boldly, compete with honour and pursue greatness of their own.

This age-group competition will comprise of three categories: Under-13, Under-15 and Under-17, and will feature all five disciplines: Boys’ Singles, Girls’ Singles, Boys’ Doubles, Girls’ Doubles and Mixed Doubles.

The LCWC will also debut the 15x3 scoring system that will officially make its debut at the BWF World Tour next year and will be played over a single leg in its debut year with a RM100,000 prize purse up for grabs as well. This figure is one of the most lucrative youth rewards to be offered in Malaysia.

The LCWC will aspire to mirror the successful two-decade career of Chong Wei, who famously held the world number one ranking for a record 349 weeks, including a 199-week run for four consecutive years from 2008-2012, three-time Olympic silver medalist with 69 Badminton World Federation titles to his name, and is one of the most successful athletes ever produced.