The Sepak Takraw League (STL) is returning in January 2022 with new title sponsor Kedai Emas Anuar.
The eighth season of the STL will be officially called Emas Anuar STL 2021/22 with the leading jewellery company in Malaysia sponsoring all STL competitions including STL Division 1, STL Premier League and STL Champions Cup.
"We recognise the growth potential of STL that has attracted fans in Malaysia and throughout Southeast Asia.
"Sepak takraw is a unique sport that has intrigued international attention and broadcasters which we hope will strengthen our brand and further expand the business," said Mohd Khurulanuar Muhamad Noor, Managing Director of Kedai Emas Anuar.
Nicholas John, Head of Sports at Astro, added: "We enter STL's eighth edition with lots of encouragement thanks to our esteemed sponsors and partners.
We're honoured to have Kedai Emas Anuar, as STL's first ever title sponsor. We hope more local brands see the value in leveraging on the popularity of local sporting events such as STL.
"The joint efforts between Astro and the Malaysian Sepak Takraw Association (PSM) to build this local sport continues to flourish to benefit players and fans. Sepak takraw broke international barriers with All Sports Television Network airing STL in the United States, and we continue to believe STL has the potential to attract more international fans with its high-quality production and high-adrenaline action."
The upcoming Emas Anuar STL 2021/22 season will also feature two new sponsors with Utusan Malaysia as the Official Media Partner and BP Healthcare as the Official Medical Partner.
On top of that, Li-Ning and Idemitsu continue to sponsor STL as the Official Apparel Sponsor and Official Lubricant Oil Sponsor respectively.
The Kuala Lumpur Thunder are the defending champions of STL Premier and STL Champions Cup.