The Sepak Takraw League (STL) has welcomed Idemitsu Malaysia as an Official Lubricant Oil sponsor for the 2020 season.
The largest lubricant oil company in Japan was also announced on Tuesday as the the sponsor of ATM Guardians, who finished as runners-up behind the Perak Bison in the 2019 Premier season.
"We are pleased that Idemitsu Malaysia has chosen sepak takraw as its first sponsorship outside motorsports.
"We applaud Idemitsu for recognising the potential of sepak takraw and stepping forward to develop this sport. We hope this will spur more brands to support local sports," said Lee Choong Khay, Astro's Head of Sports.
According to Shin Obata, Managing Director of Idemitsu Malaysia, the STL's potential to grow its fanbase in Southeast Asia and even globally was a key reason behind the sponsorship.
"Idemitsu is committed to further grow the love for sepak takraw and strengthen our brand presence in the local and international markets.
"Idemitsu is proud to sponsor ATM Guardian team this season in a tribute to ATM’s role in protecting the nation. This is in line with our aspiration as a lubricant oil company to protect your car’s engine," he said.
Through this partnership, STL fans can look out for promo codes on STL’s social platforms throughout the 2020 season to enjoy exclusive discounts and gifts from Idemitsu.
The current season began with the STL Division 1 last week, which saw the Bomba Fighters and the Putrajaya Cyborg secure promotion to next season's top division and qualify for the year-end Champions Cup.
The top division kicks off this Friday at the Titiwangsa Stadium with defending champions Perak Bison facing the Selangor Pistons in a Charity Cup match, live on Astro Arena, Astro GO and StadiumAstro.com.
Seng Foo Lee
Tue Sep 15 2020
Emas Anuar STL: Perak Bison, Penang Black Panthers terus hambat kedudukan KL Thunder
Perak Bison dan Penang Black Panthers terus menghambat kedudukan pendahulu liga, Kuala Lumpur Thunder, selepas menewaskan lawan masing-masing dalam aksi ke-15 Emas Anuar Liga Sepak Takraw (STL) di Stadium Titiwangsa hari ini.
Emas Anuar STL: Guardians julang Piala Sumbangsih atasi Titans
Juara bertahan divisyen perdana Liga Sepak Takraw (STL), ATM Guardians, menjulang Piala Sumbangsih 2023 apabila menewaskan Melaka Titans 2-0 dalam perlawanan pembukaan itu di Dewan Jubli Perak, Kuala Kangsar sebentar tadi.
Emas Anuar STL: Jurulatih baru ATM Guardians terasa bahang bawa reputasi juara
Muhammad Faizal Zainal Abidin menggalas tanggungjawab berat sebaik sahaja mengambil alih tugas selaku ketua jurulatih ATM Guardians untuk Kejohanan Emas Anuar Liga Sepak Takraw (STL) musim 2022/2023 yang bakal membuka tirai Jumaat ini.
Emas Anuar STL: Guardians kekal penguasaan selepas atasi saingan sengit Fighters
ATM Guardians mengekalkan penguasaan di tangga teratas Emas Anuar Liga Sepak Takraw (STL) selepas mengatasi saingan sengit Bomba Fighters untuk menang 2-1 di Kompleks Sukan Panji, Kota Bharu sebentar tadi.
Emas Anuar STL: Guardians kembali temui rentak kemenangan
Selepas berdepan kekalahan pertama semalam, pendahulu Emas Anuar Liga Sepak Takraw (STL), ATM Guardians, kembali menemui rentak kemenangan selepas menewaskan Kelantan Warriors 2-1 di Stadium Titiwangsa, Kuala Lumpur sebentar tadi.
Emas Anuar STL: Pistons cipta kejutan tamatkan rekod tanpa kalah Guardians
Selangor Pistons mencipta kejutan terbesar dalam saingan Emas Anuar Liga Sepak Takraw (STL) musim ini apabila menamatkan rekod tanpa kalah pendahulu liga, ATM Guardians, dengan kemenangan 2-0 di Stadium Titiwangsa, Kuala Lumpur sebentar tadi.
Piala Juara-Juara STL: Guardians, Black Panthers ke separuh akhir
ATM Guardians muncul juara Kumpulan B, Piala Juara-Juara STL selepas menewaskan Penang Black Panthers di Studio Iskandar Malaysia, Johor Bahru, sebentar tadi.
STL: Guardians sah bergelar naib juara
ATM Guardians sah bergelar naib juara Liga Sepak Takraw (STL) apabila menewaskan pencabar terdekat, Johor Tigris, 2-0 dalam perlawanan di Stadium Titiwangsa sebentar tadi.
STL: Johor Tigris hambat kedudukan ATM Guardians
Johor Tigris terus memberi tekanan kepada ATM Guardians dalam pemburuan posisi kedua Liga Sepak Takraw (STL) 2020 selepas menjinakkan pasukan tercorot PDRM Defenders dalam aksi tiga set di Stadium Titiwangsa, hari ini.
STL: Selangor Pistons sentak dominasi ATM Guardians
Hasrat ATM Guardians untuk mengukuhkan kedudukan di tangga kedua Liga Sepak Takraw (STL) 2020 tersentak apabila tewas mengejut kepada Selangor Pistons di Stadium Titiwangsa, hari ini.
Foden matches Messi and Haaland feat with 50th league goal under Guardiola
Phil Foden scored his 50th Premier League goal to help Manchester City take a 3-0 half-time lead against Brighton on Thursday.
Nadal cruises past teen Blanch to tee up De Minaur rematch in Madrid
Rafael Nadal swatted aside teenager qualifier Darwin Blanch as the 22-time major winner progressed to the second round of the Madrid Open.
Bellingham alone won't win Euros for England - Desailly
Jude Bellingham has been in sensational form for Real Madrid this season and is expected to play a big part for England at Euro 2024.
Austin FC v LA Galaxy: 'I'm happy with where we're at' – Vanney
MLS Western Conference leaders LA Galaxy head to Austin FC on Saturday, with Greg Vanney content with where his team find themselves.
Courtois set to return from injury after long absence
Thibaut Courtois is set to return from injury in the coming days, Real Madrid coach Carlo Ancelotti has confirmed.
'There are no gimmies' – Dyche warns Everton not to step off the pedal
Sean Dyche has urged his Everton team not to ease off as they aim to secure their Premier League survival when they take on Brentford.
Xavi 'convinced' Barcelona U-turn is right decision
Xavi: The project is not finished
FC Dallas v Houston Dynamo: Arriola says hosts must pay supporters back
Struggling FC Dallas host the Houston Dynamo in a huge Texas derby this weekend.
New England Revolution v Inter Miami: Porter targets 'mini season' as Messi comes to town
Lionel Messi and Inter Miami take on the Eastern Conference's bottom team, the New England Revolution, on Saturday.
'Let's make it mano a mano' – Adebayo using criticism as fuel as Heat level Celtics series
Adebayo using criticism as fuel