Two of the world's most recognisable car brands – Audi and Porsche – have plans to join Formula One.
It is said that the two brands, who are the Volkswagen Group's biggest income generators, have had a keen interest for a while now and have been waiting for F1's engine regulations to move in a more eco-friendly direction.
These changes are reportedly set to come into effect in 2026, when it is expected that Porsche will form an alliance with Red Bull and compete under the team name of Red Bull-Porsche.
Audi, on the other hand, are seeking to buy out an existing team, and have had talks with Sauber, Williams, Aston Martin and McLaren.
Speaking at an event in Wolfsburg, where VW is based, company chief executive Herbert Diess said when it came down to it, entering F1 would simply generate more money than not entering.
"You just run out of arguments [against it]," he said.
Last year, Porsche Motorsport vice president Fritz Enzinger revealed that the company was again considering their future in the sport, as long as the engine requirements met a certain standard.
With F1's new engines to run on fully sustainable fuels – which was non-negotiable for the VW Group – it is now closer than ever to becoming a reality.