TUMI And ONE Championship To Partner On Luxury Esports Gaming Bag For ‘The Apprentice’

Their existing partnership will now be expanded to ONE Esports and other media properties, including a special branded challenge in the inaugural season of The Apprentice: ONE Championship Edition.

As part of the show’s challenges, contestants on The Apprentice: ONE Championship Edition will work with TUMI’s global design team to help design, market, and launch the ultimate luxury gaming bag.

The finished product will eventually be sold to the public, with both TUMI and ONE partnering on marketing and promotional initiatives.

CEO of ONE Esports, Carlos Alimurung was quick to welcome TUMI’s design expertise into the esports space.

“Given ONE’s global reach and our millennial audience who drive the gaming market, we are excited to support TUMI’s entrance into the gaming world,” Alimurung said.

“We are thrilled to use The Apprentice: ONE Championship Edition to facilitate cutting-edge innovation and work with TUMI to bring a compelling product to the market that will strongly resonate with esports athletes.”

TUMI Creative Director, Victor Sanz, was equally thrilled with TUMI’s partnership on ONE’s edition of the hit reality series.

“We are excited to partner with ONE Championship on The Apprentice: ONE Championship Edition,” Sanz said.

“We look forward to seeing the innovative designs and out-of-the-box marketing launch plans the contestants come up with to elevate the journeys of gamers around the world.”

The Apprentice: ONE Championship Edition will feature 16 contestants from around the world competing in a series of business and physical challenges. The winner will receive a US$250,000 job offer to work directly under ONE Chairman and CEO Chatri Sityodtong as his protégé in Singapore.

The hit reality television show is expected to air in Q4 of 2020.

For more information on The Apprentice: ONE Championship Edition, please visit: http://onefc.com/the-apprentice/.