According to data released by Tubular Labs, 2019 was a banner year for ONE Championship.
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The largest sports media property in Asian history raked in 5.6 billion views across various online platforms last year.
Research from Tubular Labs – the world’s leading global data and analytics provider for online media viewership across platforms like YouTube, Facebook, and Instagram – ranked ONE as fourth overall for sports media properties for cross-platforms views in 2019.
ONE took the lead with online views when compared to the UFC, Formula 1, UEFA Championship, and The Premier League.
Since its inception in 2011, ONE has recorded year-on-year growth in both viewership and TV metrics, becoming one of the most-watched sports properties in the world today.
In a post on his website, ONE Chairman and CEO Chatri Sityodtong was extremely proud of the promotion’s accomplishments.
“I am excited to announce that ONE Championship ranked #4 in the world out of 5,000+ sports media properties in 2019 in terms of online viewership numbers,” he said. “When I started ONE Championship 8.5 years ago, I could never have imagined this extraordinary adventure in a million years.”
“My team and I faced thousands of rejections after rejections, and failures after failures in the first 3 years. No one would give us a break. Today, ONE Championship is Asia’s largest global sports media property with a broadcast to over 150+ countries around the world. It has broken all records as the world’s fastest-growing global sports media property in history – full stop.”
With its aggressive digital content strategy, ONE is looking to conquer even more of the video market in 2020, starting with The Apprentice: ONE Championship Edition, which will launch later this year.
Despite the recent COVID-19 pandemic, Sityodtong professed optimism and reiterated his commitment to achieving another record-setting year.
“I pour my everything into every day because I want to make a positive impact on billions of lives, and change the world for the better,” Sityodtong said. “Mark my words. My team and I are just getting started.”
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