Fiorentina president Rocco Commisso called on Dusan Vlahovic to sign a new contract before entertaining the prospect of selling the in-demand star next year amid links with Manchester City, Atletico Madrid and Tottenham.
Vlahovic enjoyed a breakout season in 2020-21, scoring 21 Serie A goals, and his exploits have sparked reported interest from Premier League champions City and LaLiga holders Atletico.
Tottenham, Arsenal and Serie A champions Inter have also been linked with the 21-year-old Serbia international, who is contracted to Fiorentina until 2023 and valued around €70-80million (£59-68m).
Commisso remains unwilling to part with the forward sensation, at least not until the end of the 2021-22 campaign as he urged Vlahovic to re-sign in Florencia.
"I have never put Vlahovic on the market and I offered him the biggest contract in the history of Fiorentina,” Commisso told TGR RAI Toscana.
"So he should sign the renewal and then we'll see what happens next year."
Vlahovic scored seven goals in 35 minutes during a pre-season fixture, while he netted twice in Fiorentina's 4-0 Coppa Italia rout of Cosenza last week.
"Vlahovic has never been put up for sale by Fiorentina, even if everything is happening around him with agents and the clubs that want to do deals in the final stages of the transfer session," Commisso added.
"It's therefore true that there is news 'about' Vlahovic, but the right offer has never arrived. And even if it did arrive, I don't think he will leave this season."
"Look, we're talking about a lot of money here, the biggest salary package ever offered by Fiorentina," he continued.
"I am happy for him, but he needs to extend this contract, then if the lad wants to go elsewhere, we can talk about it next year. But not now.
"He has to understand and recognise that it was Rocco, his family and Fiorentina who brought him to where he is now."
Vlahovic and Fiorentina open their Serie A campaign against Jose Mourinho's Roma on Sunday.